Conference – HORECA and databases

Following the success of our conference at the beginning of our activity and the interest generated we decided to repeat the experience. This time it will be oriented differently with more emphasis on recording customer data and how to use this data.

You’re in the care of your clients throughout the year. So why not put your clients to good use this time around?

It is difficult to estimate the value of the data you have on your clients. So many parameters influence it, but let’s assume that if you manage to bring back one customer out of every 100 in your database for a table of 4 every 2 years, the annual value of each entry in your database would then be between €0.80 and €1.20, or even more depending on the type of your restaurant and its capacity.

Thanks to the implementation of data recording systems (GDPR friendly), this database will continue to grow. For some of our customers, we have databases with more than 6000 entries. A database that is therefore extremely valuable! Congratulations to them!

This conference will be given by marketing experts for the operation of the tools, HORECA managers for the user experience and a GDPR specialist to cover the legal part.

The topics will be:

  • Data recording:
    • What effective means exist today?
    • What are the advantages and disadvantages of each of these means?
    • Is there a perfect symbiosis of these tools?
  • Data management:
    • What systems can be put in place to best maintain the database?
    • How to stay within the rules of the GDPR?
  • The use of data:
    • How do you use the data to increase visits at your venue?
    • What are the proven practices in the field?


Tuesday, March 31, 2020


Brussels. The location will be determined and communicated according to the number of participants.


WedooBox Members: Free

Non Wedoobox members: 75€


To register, please contact our event manager on +32 496 97 21 28. Alternatively, you can use our online contact form.

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